Enterprising Swedes Alex Ljung and Eric Wahlforss launched Soundcloud from a Berlin office in Fall 2007. At the time, their aspiration was for artists and others in the music industry to have a simpler platform than MySpace for sharing songs with one another. By Summer 2009, they registered more than 160,000 users. Four years later, SoundCloud was streaming music to and between 200-millon-plus sets of ears worldwide. Ljung and Wahlforss seized on the smartphone/tablet explosion with user-friendly apps, and their program is now regarded as the audiophile's YouTube with the fluidity of Twitter, as each file has a unique, embeddable URL.