Hard partying and late-night substance abuse go together like, well, sex, drugs and rock & roll, but Matthew Brimer is out to break that link. "There's already nightlife, but where is the morning life?" he asks. Hence, Daybreaker, an early morning, alcohol-free dance party that "aims to transform both your physical and mental well-being." The bar is stocked with coffee and juice, and the music is a mixture of local DJs and live bands. Hula hoops, dancing carrots and dudes in the corner writing free haikus have also been known to appear. Since Daybreaker's first party in New York City in 2013, Brimer has added events in San Francisco, Los Angeles, Austin, Atlanta, London, São Paulo and Tel Aviv – and more are on the way.
"People have been dancing and engaging in participatory music experiences in communities for thousands of years, and in many ways modern nightlife has lost a lot of what I think is so important and powerful when it comes to music and dance," says Brimer, who, in case it wasn't apparent from that sentence, was a sociology major at Yale. "I'm convinced that we're just on the tip of the iceberg as a society when it comes to how people connect with each other in real life, getting them off their digital devices and being humans together."