President, Lyric House Music Publishing
Jessica Cole was a CU Denver music business major interning at the Country Music Network when she started wondering how music gets onto TV. After side stints in artist management, then songwriting in Nashville, she returned to Denver and arrived at an answer with the founding of Lyric House. It started out as a songwriting association formed with people she knew from school, but has since grown into a full-service music publisher specializing in song placement for TV, film, trailers and ads. Now primarily based in L.A., Lyric House represents more than 100 bands, artists and songwriters, and has placed songs on channels like Showtime, NBC, ABC and MTV, and with brands like Verizon and Acura.
"Synchronization has become the new radio in many ways," says Cole, referring to licensing deals that allow music to be played with a movie, TV show, video game, etc. "Consumers are turning on their favorite television show and discovering new artists. These music discoveries leave the consumer wanting more out of the experience, leading them to seek out and purchase concert tickets, vinyl and merch. Going forward, the future will continue on this path and transcend even deeper into brand partnerships."