YouTube superstar, host of Sirius XM's YouTube 15
Jenna Marbles is perhaps the poster child for YouTube fame – 14 million-plus subscribers, 60 million-plus views and an avid fan base of mostly teenage girls. She built her following on kooky, irreverent video riffs on pop culture, makeup tips and puppies, but last year she brought her clout to the music world with the YouTube 15, a weekly series on Sirius XM's Hits 1 channel. It's an hour-long show featuring the top tracks trending on YouTube, and as such, features oddball viral hits alongside mainstream pop fare. It's been so successful that the station has now introduced another similar show, the YouTube EDM 15.
Asked by Variety last year what it takes to be an influential presence on the Internet, Marbles said, "You have to be a presence. You have to give a shit about what people are asking and want to know. Because if you don’t, you won’t last online."