EDM Signage Tonnage
It started at the airport, where travelers were greeted with a digital billboard bearing the familiar visage of hunky Dutch superstar Afrojack proclaiming, "Welcome to Miami" beside his omnipresent hashtag, "#forgettheworld." Then it extended to the outdoor billboards, the taxicabs, the shuttles and buses, encased in advertisements for clubs (both in Miami and Las Vegas) and DJs and albums and tours. But the most constantly eye-catching ad presence was provided by the repeated squadrons of planes trailing banners over South Beach, Biscayne Bay and the city of Miami. The aerial messages ranged from "This Is Your Life" to "Are You Molly?" At one point, a formation of five planes circled over the Bay like the Blue Angels, their banners flapping side by side, as a larger commercial plane crossed over them while taking off from Miami International Airport. It wasn’t exactly the London Blitz, but it did make you wonder if all these strip clubs and drug-testing groups and Skrillex hypemeisters had properly coordinated their flight plans.