Welcome to the Club
Moon and Oliver Reed became fast friends during the filming of Tommy; though Reed already had the reputation of being something of a hell-raiser, the British actor would later tell Moon biographer Tony Fletcher that "Keith showed me the way to insanity." In 1975, Reed was walking the red carpet at a Hollywood film premiere when he was suddenly hit in the face by a lemon curd pie; as he wiped the mess from his eyes, the actor was approached by a stranger who handed him a card and an envelope. "Pie in the Face International," read the card. "You have been selected by Mr. Keith Moon to become a member." In the envelope was a certificate that read, "You are a member, sponsored by Keith Moon."