Ty Dolla $ign
Sounds Like: A debauched night out with multiple sex partners
For Fans Of: Future, Lil Wayne, Chris Brown
Why You Should Pay Attention: Before he wrote hits for YG ("Toot It and Boot It") and Wiz Khalifa ("Young, Wild & Free"), Tyrone Griffin, 28, emerged from L.A.'s mid-2000s future-soul underground, learning from innovators like Sa-Ra Creative Partners and Erykah Badu. Now, with urban club anthems like "Paranoid" and "My Cabana," Ty Dolla $ign leads the city's sexually-charged "ratchet" movement. He joined Wiz's Taylor Gang crew last year, accompanying the "Black & Yellow" rapper on his amphitheater tour. Released earlier this month, Ty's critically acclaimed Atlantic Records debut, Beach House EP, dazzles and stuns in its throbbing electro-pop minimalism and charismatic yet bluntly honest vocals ("Can you really ride dick or nah/Can I bring another bitch or nah?"). But he clearly appreciates classic R&B songwriting, too, and counts '90s icon Brian McKnight and gospel singer Kim Burrell among his inspirations.
He Says: "I try to say everything that everybody really feels. I try not to sugarcoat the shit. "You can put my shit on when you're with a chick, and you can get right with it. [How you feel] is all in the words to the song. Basically, my lyrics are like an instruction manual. It's a soundtrack to the night."
Hear For Yourself: The eerily seductive single "Paranoid" where Ty worries what his two girlfriends will do when they run into each other:
"Never Be The Same" ft. Jay Rock
by Mosi Reeves