Ahead of the release of his sophomore album, Peach Panther, Riff Raff is offering fans a preview of his dapper new look with the clip for single "4 Million." The LP is due out June 24th.
In the video, the rapper gives an inside look at his luxe, neon-colored life. He relaxes on a gold bed flanked by women in peach-colored bathing suits and sports his own peach tuxedo, suggesting a hip-hop James Bond. During the chorus, Riff Raff laments his paltry earnings, repeating, "I only made 4 million last year."
"In this video, you guys get to see the Peach Panther kicking it in his bat cave with the peach pantherettes before taking down more criminals," Riff Raff told Rolling Stone. "I just want reiterate I only made 4 million last year."
"4 Million" follows the rapper's previous single "Carlos Slim." Peach Panther not only introduces a new aspect of Riff Raff's persona but also serves to launch his label Neon Nation Corporation. The album will feature guest spots from Danny Brown, G-Eazy, Gucci Mane, Lil Durk and more, and follows up his 2014 debut full-length Neon Icon.