The video begins with a twisted fairy tale story of a princess turning down a prince's hand in marriage. The narrator reveals that after the rejection, the prince goes on to live his own happily ever after by riding motorcycles, drinking a lot, going to strip clubs and sleeping with whomever he wanted. Puff can be seen frolicking around his mansion's backyard as the narrator tells the tale before the song begins and switches to a party scene. Inside the house, scantily clad women are fawning over the rapper and mogul as well as his cohorts Ty and Gizzle.
Puff Daddy recently revealed his plans to reunite the Bad Boy Records family at Brooklyn's Barclays Center on May 20th, the same day Notorious B.I.G. would have turned 44. Special guests Jay Z and Mary J. Blige will perform alongside Lil Kim, Faith Evans, Mase, the Lox, Total, 112, French Montana and Mario Winans.