The Chemical Brothers released a thumping, mind-bending video for their new standalone single "C-h-e-m-i-c-a-l," a live favorite that the electronic music duo recently dispatched from the studio.
Inspired by "vintage children's television programming," the Adam Smith and Marcus Lyall-directed video was created by filming the dancing ravers with a Kinnect Camera – technology usually reserved for motion scanning in computer games – and transforming them into the holographic characters.
The duo debuted "C-h-e-m-i-c-a-l" during their live sets this summer. In 2015, the duo's Tom Rowlands spoke to Rolling Stone about what drives them to write new music.
"One thing that does spur us on is that we still DJ every so often — not week in and week out, but every couple of months or something. And we're making music that we're excited to play," Rowlands said. "When we played new tracks [in our sets], even when they were kind of half-formed ideas, they felt exciting and fresh to us, something that we could follow when making this album. That helped us decide that we were going to make a record, and what the kind of general feel it was going to have."