In the clever interactive lyric video for Cee Lo Green's new single "Robin Williams," the song's lyrics are typed rapid-fire into Google, with each word generating an avalanche of different results as the letters are punched into the search bar. Viewers are able to seamlessly toggle between Google, Google Images, Google Shopping and Google Videos to see what comes up via each lyric.
Vania Heymann, the innovative director behind the similarly interactive video for Bob Dylan's "Like a Rolling Stone," created the "Robin Williams" video along with the media and technology company Interlude. Watching on the Shopping tab, for instance, yields bizarre results, like a T-shirt featuring "Carl Sagan riding a dinosaur with nunchucks," a book of Nietzsche and, given the song title, much memorabilia featuring Batman's sidekick Robin; in the case of Google Video, "Robin Williams" becomes an almost-unofficial stop-motion clip featuring footage from past Cee Lo videos.
The single itself references Williams, John Belushi, Chris Farley, Philip Seymour Hoffman and other inimitable talents who died prematurely. "'Robin Williams' is a homage to our humanity, centered around the strength it takes to smile in the face of adversity,” Cee Lo said in a statement. "Robin Williams" is the first single off Cee Lo's upcoming new album Heart Blanche, the singer's first non-Christmas LP since 2010's The Lady Killer, due out November 13th.