YouTube announced a new premium service, dubbed YouTube Red, allowing users to pay a monthly fee to use the service without ads. The company also debuted a new app, YouTube Music, which focuses on the streaming service’s music offering; it’s available both with ads and, for YouTube Red subscribers, ad-free.
YouTube Red will allow users to view videos across the entire service without commercials. It also allows people to save videos to watch offline on a phone or tablets. Moreover, YouTube Red subscribers will be able to play music and videos on their phones and tablets in the background, making it so people don’t have to keep the app open.
The service is set to launch on October 28th at a cost of $9.99 a month, though users can sign up for a free one-month trial. TechCrunch reports that iOS users will have to pay $12.99 a month to account for Apple’s in-app purchase tax.
The company’s new music app will serve as a dedicated portal to its music catalog, the way that YouTube Kids and YouTube Gaming apps offer content for those users. The company claims that “choosing any song or artist on YouTube music will start a personalized journey through our incredibly diverse music catalog.” People who download the Music app will be able to try out YouTube Red for two weeks for free without inputting their credit card numbers; they can extend the free period another month by entering their billing info.
The app will be available in the U.S. only and will be extended to other countries in early 2016. It operates separately from Google Play, though a subscription to YouTube Red includes a subscription to Google Play and vice-versa.