Gucci Mane’s latest tattoo — an ice cream cone with three scoops and the word “brrr” across the right side of his face — has appeared all over the internet today. For the most part, people seem shocked and confused by the rapper’s unusual decision, and some have questioned whether his recent stay in a mental health facility was a bit too brief. After all, the tattoo is rather extreme in its prominence, even for a guy whose body is mostly covered in ink and already had a few facial tattoos.
So what does the ice cream cone mean? According to Gucci’s spokesperson Kali Bowyer, the image is “a reminder to fans of how he chooses to live his life. Cool as ice. As in ‘I’m so icy, I’ll make ya say Brr.'” Bowyer tells Rolling Stone that the ice cream cone design was also used for a medallion that Gucci has worn for years and can be seen in most of the photos making the rounds on the internet today.
The new tattoo may be a good career move for the rapper. Before today, many listeners may have had a hard time putting a face to his name. As of now, Gucci has an instantly iconic — albeit somewhat silly — new look.