Pulling back from the glamour and sensuality of clips for “Pillowtalk” and “It’s You,” “Befour” showcases the more relaxed side of Malik. The focus of the clip is on youth culture, splitting scenes between Malik hanging in a car or restaurant with friends to images of young people boxing, drinking, dancing and even getting haircuts.
Malik debuted the smooth but dancey song last week, months after a few seconds of it served as the first official preview of his solo material when included in a clip accompanying his Fader cover story. To celebrate his album release, Malik will perform at the iHeartRadio Theater in New York City Friday night. He will also discuss the album with radio host Elvis Duran during a Q&A at the show.