Young Thug‘s new clip for “Wyclef Jean” is a meta-spoof of a rap video shoot. According to director Ryan Staake, Thug never showed up on set to film the clip, so Staake was forced to improvise. “I don’t have anything close to what I planned to film,” a caption informs viewers. “So, I’ll just explain how this video fell apart.”
“Wyclef Jean,” a reggae-informed number produced by TM88 and Supah Mario, appeared on Thug’s Jeffery mixtape last year. The rapper then corresponded remotely with Staake about his vision for the accompanying music video. “We never met each other,” Staake writes. “I was initially sent a recording of him explaining his idea for the video to his team.” Among Thug’s requests: include a large number of “cars that little kids drive,” adult women and children in police uniforms.
Staake rounded up the vehicles, ladies and kids and started to shoot some footage while waiting in vain for Thug’s arrival. Ten hours later, Thug made it to the set, but refused to leave his car. He then drove away.
But the show must go on, so Staake cobbled together his Thug-less B-roll, a clip of Thug dancing and eating Cheetos on a runway (the rapper apparently sent that over a couple months after the shoot) and annotations explaining the various ways in which the video shoot turned out to be a disaster.
In the end, he writes, “none of this matters. The video cost over $100,000 and the artist never showed up. But you’re still watching.”