Ty Dolla $ign has debuted the moody clip for his new single “Zaddy.” The song appears on his upcoming mixtape Campaign.
The clip begins with a lifelike female robot who is seeing putting on her human face while looking at the city through a window. She interacts with the world around her in robotic graphics and computations. She’s also humanized in more sensual bedroom scenes with the rapper.
Ty Dolla $ign’s Campaign will be released on September 23rd. Future appears on the album’s title track. The rapper recently took home a moon man at the MTV Video Music Awards on Sunday for his collaboration with Fifth Harmony, “Work From Home.” He also performed at the show, doing a live rendition of his guest spot on Nick Jonas’ latest Last Year Was Complicated single “Bacon” outside of Madison Square Garden. Earlier this year, he also appeared on Kanye West’s “Real Friends.”