In the video, Lo appears to be on the run, deep in the desert and at a seedy hotel. She is first seen shaving her head in the hotel before scenes of her writhing on top of a casket and a car weave between each other.
The singer is alone for most of the video — besides the mysterious corpse in the glass casket — until dancers join her in the hotel parking lot. As they’re about to launch a choreographed number, the video cuts to the singer in a hotel room that she lights on fire.
“Pain and pleasure go hand in hand, they say,” she says in a voiceover. “But no one mentions that pain is just a path to more pleasure. No more fear, you know?”
Tove Lo’s sophomore album Lady Wood will be released on October 28th.