The short teaser shows four excerpts from the video, including Swift biting into a diamond necklace while sitting on a gold throne, the singer sitting atop and swinging in a giant birdcage, Swift standing in a opulent room with eight dancers behind her and, in the opening seconds, what appears to be a slow-motion car accident.
“Brace for impact,” the video warns before announcing its VMA premiere on August 27th. This year’s awards show is hosted by Swift’s longtime public rival, Katy Perry.
In addition to the “Look What You Made Me Do” teaser, Swift also unveiled the two magazine covers for exclusive Target-edition releases of Swift’s new LP Reputation. “Volume 1” and “Volume 2” of the Reputation magazine are 72 pages including Swift’s personal poetry and photos, artwork by Swift, handwritten lyrics, behind-the-scenes photos from the “Look What You Made Me Do” video shoot and an exclusive poster.
Both issues of Reputation are available to preorder now before the album’s November 10th arrival. “There will be no further explanation. There will just be reputation,” Swift wrote in the photo’s caption.