Former Verve singer Richard Ashcroft pilots a motorbike across a gorgeous countryside in the new video for “They Don’t Own Me.”
The clip also captures Ashcroft strumming an acoustic guitar by a fire, basking in a vast field and rumbling through the woods with two dogs by his side — all of which add to the song’s ramshackle country vibes. But for every steel guitar slide on “They Don’t Own Me,” Ashcroft has anchored the track with the same sweeping strings that define some of the Verve’s best songs.
“They Don’t Own Me” appears on Ashcroft’s latest solo album, These People, which saw release in May and marks his first album since 2010’s United Nations of Sound. The album was primarily recorded in Ashcroft’s basement studio and features orchestration from Will Malone, who also worked on the Verve’s Northern Soul and Urban Hymns.