“I walk in the club just to pipe it up / I stand on this stage, and I pipe it up,” Migos boast on their relentless new single. The Atlanta rap outfit demonstrate the “Pipe It Up” vibe in the song’s video, filled with camera-mugging and kids dancing in the street.
The track – from the group’s debut LP, Yung Rich Nation – is heavy on tumbling triplet lines. “Broke niggas still saying ‘turn it up’ / All my young rich niggas screaming out ‘pipe it up,'” Takeoff rhymes. “Benjamins old; they extinct like a dinosaur / Look at yo’ diamonds; yo’ diamonds ain’t bright enough.” Later, he tosses out references to late wrestler “Rowdy” Roddy Piper and Golden State Warriors head coach (and former Chicago Bulls sharp-shooter) Steve Kerr.
Migos formed in 2011, breaking out nationally with their 2013 mixtape Y.R.N. (Young Rich Niggas), which they followed with a stream of similar releases. The group’s hot streak faced a setback in April, when all three members – including Offset – were arrested during a performance at Georgia Southern University on a variety of drug-and-gun-related charges. While Quavo and Takeoff were released on bail, Offset was denied bail due to prior convictions. He was later given two additional charges — battery and causing a riot in a penal institution — following a May 2nd fight, during which he allegedly assaulted another inmate.
Following the arrests, the group delayed their Yung Rich Nation tour, which was previously scheduled to kick off May 1st in Milwaukee. “We’re proving longevity and versatility,” Offset told Rolling Stone in April of their hyped debut. “And that we can actually sell records.”