Mac Miller dropped his latest LP GO:OD AM in September, and on Friday, the Pittsburgh rapper unveiled his new video for the album cut “Brand Name.” Like the rapper’s “100 Grandkids” video, Miller once again finds himself cursing in front of children, but this time, he’s portraying the father in a multiracial family trapped in the mundanity of the suburbs, an office job and everyday life.
“We in between heaven and hell / Fuck your 9 to 5 / I’d rather end up dead or in jail,” Miller says on the ID Labs-produced track. The rapper later laments on the track, “I ain’t been to PA lately / I left, they called me shady / I’m a white rapper, they always call me Shady,” summing up the struggle to rhyme professionally in the shadow of Eminem. The video also skewers the reality of Miller’s own MTV2 reality show.
Miller’s GO:OD AM is the rapper’s follow-up to Faces, one of Rolling Stone‘s 40 Best Rap Albums of 2014, and the second of four planned albums Miller revealed he was working on in January 2014. Miller will embark on a brief five-date trek in support of GO:OD AM on September 20th in his native Pittsburgh.