Kanye West has partnered with fashion house Balmain for the video for “Wolves,” a track off the rapper’s forever project, The Life of Pablo. Unlike West’s controversial “Famous” video, which starred waxy models of Taylor Swift, Donald Trump and others, “Wolves” boasts a flesh-and-blood all-star cast that includes Sia and Vic Mensa alongside models like Cindy Crawford, Alessandra Ambrosio and Joan Smalls plus Kim Kardashian and her sister Kylie Jenner.
The Steven Klein-directed black-and-white video, which doubles as a spotlight for Balmain’s Fall 2016 line, features West delivering the track with tears streaming down his face. Balmain creative director Oliver Rousteing – who collaborated with West on his Yeezy Season 3 line – explained to Vogue how the “Wolves” video came together. “I called Kanye and I said, ‘I would love to create a campaign around your music, your lyrics, and your aesthetic,'” Rousteing said, adding that The Life of Pablo is “my favorite album ever.”
“Kanye has a really strong and incredible vision. I will say it is a vision of art. It’s about fashion; it’s about music; it’s about video. He’s an incredible designer as well, he’s an incredible art director, he’s an incredible singer, and I think it’s all of those things that I love about him. What I also love is that he actually says what he thinks and I love his strength because he is someone who is really honest.”