Justin Bieber has debuted the latest single from his new album Purpose, out November 13th. Produced by Skrillex and Blood, “Sorry” is accompanied by a colorful dance video directed and choreographed by Parris Goebel.
The Bieber-less clip instead stars a crew of women from the Ladies of ReQuest and the Royal Family Dance Crews out of New Zealand’s Palace Dance Studio. As they dance and sing along to the catchy track, Bieber asks his lover if it’s “too late now to say sorry” over a tropical house beat similar to last single “What Do You Mean?”
Beginning at midnight, “Sorry” will be instantly available with pre-orders of Purpose. The LP will be Bieber’s fourth and first since 2012’s Believe, though Journals, a compilation of new songs, was released in 2013. While song titles have yet to be unveiled beyond “What Do You Mean?” and his Jack Ü collaboration “Where Are Ü Now,” those who have already pre-ordered the album have unveiled the LP’s liner notes. Alongside Skrillex and Diplo, other contributors to the album will be Nas, Travi$ Scott, Mike Dean and Ed Sheeran will also contribute to Bieber’s return.