Gwen Stefani strikes a chord and a match in the half-live action, half-animated new video for “Spark the Fire,” the latest track from the singer’s forthcoming third solo album.
While the video opens with Stefani floating atop a cloud over a vibrant cartoon city, the clip quickly jumps to a club setting, where the No Doubt singer is joined by a horde of revelers. Amidst the non-stop dancing, Stefani’s energetic, feel-good lyrics are brought to life by animated speech bubbles and quirky cartoon doodles. The song’s producer Pharrell even makes a trippy cameo towards the end of the video, his disembodied head — sporting a dope-as-usual hat — floating around a dancing Stefani.
Stefani also got an assist from Pharrell when she premiered “Spark the Fire” during The Voice on Monday (both artists are currently serving as judges on the show) . Their live rendition, available to watch on NBC, also boasted plenty of outrageous animation, while Stefani busted out the same cloud-covered outfit she wore in the video as well. “Spark the Fire” isn’t the first time Stefani and Pharrell have worked together, with the latter and his production partner Chad Hugo producing the No Doubt singer’s 2004 smash, “Hollaback Girl.”
“Spark the Fire” follows Stefani’s synth-driven single, “Baby Don’t Lie,” which dropped in October and marked the singer’s first new solo song in eight years. “Baby Don’t Lie” was co-written with producers Benny Blanco, Ryan Tedder and Noel Zancanella and is also set to appear on Stefani’s upcoming LP.
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That album, however, still has neither a release date nor a title. It will be Stefani’s first solo album since 2006’s The Sweet Escape, but follows her 2012 reunion album with No Doubt, Push and Shove.