Playing off the lyric, “All of these rappers are all my children,” the NSFW, YASHXANA-directed video presents Gucci as quasi-father to a crew of troublemaking youth. The rapper’s parenting skills include taking his children to the strip club and simply watching as his kids hijack an ice cream truck and take it for a joyride.
The video subtly suggests that some of Gucci Mane’s “children” resemble Atlanta-area rappers like Young Thug, Lil Yachty, Quavo, 21 Savage and Peewee Longway as well as up-and-comers like Lil Uzi Vert, Rich the Kid and Kodak Black.
Gucci’s Woptober is due out October 17th. Last week, the rapper unveiled the video for that album’s “Bling Blaww Burr.”