Future‘s name may imply things to come, but for his new “Buy Love” video he’s looking to the past. In the retro-styled clip, the rapper goes old school for the sound and the visuals.
Directed by Aaron Klisman, the clip opens as if a VCR tape, with its white tracking lines and grainy look, is playing. It even ends with the sound of a video tape being ejected.
In the video, Future is seen counting money, hanging on jets, and rolling through a night cityscape while the Nineties-vibed slow jam with its backbeat and sweet key melodies plays out. The song samples K-Ci & Jojo’s “All My Life.” Money and come-on innuendos are top of mind in the video.
“Sexual chemistry/ We don’t show no sympathy,” Future sings in an auto-tuned, but contemplative tone. “I want you spiritually/ But I need you most mentally.”