Just before releasing their long-anticipated debut album 3001: A Laced Odyssey, rap group the Flatbush Zombies debuted the simple video for new single “This Is It.” The track follows previous single, “Bounce.”
Phillip T. Annand directed the video, which features the trio of Meechy Darko, Zombie Juice and Erick Arc Elliott smoking and performing their ominous song in front of a white background. The clip switches from black-and-white to color right after the song wraps and cuts to footage of Zombie Juice dancing on set.
Since 2012, the Flatbush Zombies have released two mixtapes and the Clockwork Indigo EP in collaboration with the Underachievers. As the trio has gained popularity, they’ve collaborated with artists like Joey Bada$$, Action Bronson, A$AP Rocky, RZA, Danny Brown and Juicy J.
The group released 3001 independently, via their own label the Glorious Dead Records. Anthony Flammia and Diamante make guest appearances on the LP.