Filmed in frontman Wayne Coyne’s native Oklahoma City, the video begins with the singer and women in bondage costumes cruising to a warehouse on mopeds covered in stuffed animals and Christmas lights. Once there, the women engage in unsafe activities like firing Roman candles at one another and leaping over a jump rope on fire while Coyne sings the melancholy dirge from a hanging bubble chair.
In addition to the “How?” video, Coyne will also discuss Oczy Mlody with fans during a Facebook Live Q&A scheduled for 1 p.m. EST on the band’s Facebook.
Oczy Mlody, the band’s follow-up to 2014’s The Terror, arrives January 13th. “How??” comes on the heels of first single “The Castle.”
Coyne previously heralded the new LP as more “melodically song-oriented” than the band’s past few albums, saying Oczy Mlody sounds like “Syd Barrett meets A$AP Rocky and they get trapped in a fairy tale from the future.”