The Colin Tilley-directed video for “M.I.L.F. $” – “Milf Money” when said aloud, and in this case, “M.I.L.F.” stands for “Moms I’d like to follow,” according to the video’s opening shot – opens with a Fifties vibe as the neighborhood “milfman” drives around a suburban block, ogling at all the moms along his route.
“Heard you in the mood for a little milfshake / Welcome to the Dairy Dutchess Love Factory / I could whip it up, fix you up straight away,” Fergie sings on “M.I.L.F. $,” her first single since her 2014 comeback track “L.A. Love (La La).”
Later in the video, the Black Eyed Peas singer is shown waitressing at a go-go soda shop, teaching a classroom full of rowdy letterman jacket-wearing teens and taking a bath in a tub filled with milk. The video ends with Fergie’s all-star moms each shooting their own racy “Got Milf?” ads.
“Changing the acronym to Moms I’d Like To Follow is about empowering women who do it all,” Fergie said in a statement to Entertainment Weekly. “They have a career, a family, and still find the time to take care of themselves and feel sexy. With a wink of course :).”
Kim Kardashian added of the video shoot, “Do you guys see those 10-inch gold heels I had to wear in the milk shower?! It was not easy, but I think it looks hot.”
— christine teigen (@chrissyteigen) July 1, 2016
“M.I.L.F. $” will reportedly feature on Fergie’s upcoming LP Double Duchess, her first solo album since 2006’s The Duchess. The single is available to purchase now on all major digital music retailers.