Drake has dropped the highly anticipated video for his track “Hotline Bling.” Keeping with the song’s booty call theme, the Director X-helmed video opens up with an office full of phone sex operators before the action shifts to Drake, who delivers his surprise smash single in a sleek, futuristic room where monochromatic colors bounce off the walls. Like the song itself, the “Hotline Bling” video debuted on Apple Music.
Since Drake debuted the song on OVO Sound’s Beats 1 radio show in late July, the track has proved to be a smash hit, almost pushing Drake towards his first-ever Number One hit. The track has often been called a remix of the rapper D.R.A.M.’s tropical “Cha Cha.” While Drake has never confirmed that “Hotline Bling” is a remix of “Cha Cha,” the song does contain a sped-up sample of Timmy Thomas’ “Why Can’t We Live Together.”
“Hotline Bling” has also become a popular track to cover for other artists. Everyone from Nick Jonas to Erykah Badu have either covered the song live or recorded it to distribute online. Badu’s remix in particular reimagines the song from her perspective and interpolates not only her own single “On and On” but her ex-boyfriend Andre 3000’s hit “Ms. Jackson” as well.