The beat for the new single is fierce but unhurried, like a heavyweight boxer who knows his opponent doesn’t stand a chance. One synth rises with the tone of an air raid siren, sounding the alarm repeatedly, while the drums hit in potent clusters. There are touches of Teflon Don-era Rick Ross bombast in the track, and echoes of “Big Homie,” a previous collaboration between Diddy (as Puff Daddy) and French Montana from 2014 that landed with the crushing power of a falling tree.
But after two minutes of high energy escapades, the song and video take an unexpected detour: The music cuts away, and the camera flashes to Montana, who sips out of a Solo cup next to a Buddha statue. “Thank you for all the inspiration you gave us,” he tells the statue. “I have to act like you sometimes … have to act like I’m just numb to the pain, ’cause I’m bleeding on the inside.”
Last year, Montana climbed inside the top 40 with “No Shopping” featuring Drake.