Dan Auerbach soundtracks a tragic love story in the bloody cartoon clip for the Arcs’ “Put a Flower in Your Pocket.” Director Omar Juarez presents the violent tale of a boxer, his lover and a merciless gangster, set to the band’s psychedelic throb. “They may pretend they like you, but man’s best friend will bite you just for fun,” the Black Keys frontman sings on the track, a cut from the Arcs’ upcoming debut LP, Yours, Dreamily, out September 4th via Nonesuch Records.
Juarez, a first-time director from Bakersfield, fills the clip with chopped-off hands, gunfire, motorcycles and a dramatic motel suicide. “Kind of ridiculous,” Auerbach told Rolling Stone both of the clip and his anything-goes approach with the band. “I’m just having fun [and] basically making music with no responsibility.”
“My style is a combination of Chicano Art mixed with universal monsters or, more specifically, the wolf man,” Juarez told Noisey, who premiered the video Thursday.
Yours, Dreamily is available for pre-order now at iTunes, the Arcs’ website, and Nonesuch, with buyers receiving downloads of “Put a Flower,” “Stay in My Corner” and “Outta My Mind,” which the band released as a single in June.
The Arcs may feature a famous singer, but it’s a true collaboration – featuring Auerbach, Leon Michels, Richard Swift, Homer Steinweiss and Nick Movshon alongside guests Kenny Vaughan and Mariachi Flor de Toloache.
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“These guys have equal input on all the songs,” Auerbach told Rolling Stone. “It’s a completely different thing than the Black Keys, where I write the lyrics, the chords and most of the melodies,” he added. “Every song on this record is co-written with the whole band. That’s why I didn’t call it my name. I love being able to sit back and let songs evolve without me. It’s been a new experience.”