The day before Beyoncé takes the stage during the Coldplay–headlined Super Bowl 50 halftime show, the singer dropped her surprise new single “Formation,” her first new song since her Beyoncé: Platinum Edition was released in November 2014. “Formation” is available to stream and download for free exclusively through Tidal.
After a largely quiet 2015, this is Beyoncé’s second new video in as many weeks: Coldplay recently unveiled the Holi-inspired clip for their collaborative A Head Full of Dreams track “Hymn for the Weekend.”
In addition to the new Mike Will Made It-produced single, Beyoncé also updated her online store with clothing and merchandise donning many of the instantly quotable lyrics from “Formation,” from a hat that says “Hot Sauce” to a cellphone case sporting “You that bitch when you cause all this conversation” to a sweatshirt reading “I twirl on them haters.” There is also a handbag with the words – naturally – “I got hot sauce in my bag.”
Beyoncé was reportedly rehearsing “Formation” during the halftime show preparations leading up to Super Bowl 50. However, it remains unconfirmed whether she’ll debut the song live Sunday at Santa Clara, California’s Levi’s Stadium. Bruno Mars, another previous Super Bowl halftime show headliner, will also appear during Coldplay’s set.
Check out the single’s cover art below:
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