Watch Beyonce's Mesmerizing, Personal '7/11' Video - Rolling Stone
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Watch Beyonce’s Mesmerizing, Personal ‘7/11’ Video

‘Platinum Edition’ track offers a homemade, quirky look into the life of Beyonce

Just hours after Beyoncé‘s new track “7/11” dropped a few days prior to release date, the singer revealed her homespun, mesmerizing music video for the Platinum Edition song. While the original Beyoncé “video album” looked like it was a big Hollywood production, it’s refreshing to see Beyoncé successfully operate on a low budget (not counting the wardrobe).

The video kicks off with Beyoncé dancing in a Kale sweatshirt on her high-rise balcony before bringing the party indoors with a few of her dancer friends. Much of well-shot, spryly edited “7/11” appears to be filmed by Beyoncé herself as you can glimpse her holding the camera in the mirror in some shots.

Aside from all the quirky dance moves and wardrobe changes, this could also be one of the more personal Beyoncé music videos. For once, fans are granted access inside her home, from that large living room with the giant white Christmas tree to the messiness of her bathroom to the elevator bank where “7/11” wraps up. At around the 57-second mark, there is also a split-second cameo by daughter Blue Ivy, and that ski-masked dice-thrower at the 1:42 mark physically resembles Jay Z.

The Platinum Edition of Beyoncé arrives November 24th. Along with the original album, the box set will also feature “7/11” and the breakup ballad “Ring Off,” four new remixes – highlighted by the Nicki Minaj “Flawless” remix and a “Drunk in Love” sporting both Jay Z and Kanye West – as well as a DVD chronicling the Mrs. Carter World Tour, a mini-calendar and two photo books.

In This Article: Beyonce


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