Directed by Beck and Grady Hall, the clip incorporates contributions from an array of visual artists who helped debut the song in June. Alongside footage of Beck dancing in the streets, the “Wow” video jumps between bizarre animations and footage of cowboys, a sentient flower, a man sitting in the middle of an intersection and kids moshing, dancing or floating through the air.
The visual artists who contributed to the “Wow” video are Sam Cannon, Randy Cano, Andy Gregg, David McLeod, John McLaughlin, Jess Rona, and Steve Smith.
“Wow” marked Beck’s first new song since his 2014 album Morning Phase, and signaled a characteristically drastic musical shift from the staid, folky mediations of his Grammy Award-winning LP. Beck is still at work on the follow-up to Morning Phase, though he’ll embark on a short North American tour September 15th in New Orleans.