Usher has set his sights on the cereal aisle as the launching pad for his latest song, “Clueless.” A download of the track is now available as the bottom-of-the-box prize in specially marked boxes of Honey Nut Cheerios purchased at Walmart stores, according to Billboard. The track is an exclusive for the cereal and will not appear on the singer’s upcoming album UR, for which no release date has been set.
Earlier this year, Usher appeared in a Honey Nut Cheerios commercial that spotlighted his song “She Came to Give It to You.” In the 30-second ad, the singer dances, wearing golden shoes until the cereal’s bee mascot buzzes by him to tell him that “bees communicate through dance.” Usher then goes on to carry out a conversation with the bee, through dance of course, and ultimately his animated partner declares the two “practically twins.”
In August, Usher put out an official video for the track, which found him dancing with a far less benign group of musical foils: a man whose eye melts out of his face and Nicki Minaj.
Usher told Billboard the next month that he was working on the record, but that it wasn’t ready to come out yet. “The album isn’t scheduled anymore,” he said. “I’ve basically taken it back. I’m taking my time with it. At the end of the day, all of this is just about having fun. You get in the studio [and] go with how you feel.” He told the magazine that when UR does make it out, it will include the contributions of special guests including Minaj, Pharrell Williams, Jermaine Dupri, Diplo, Ed Sheeran, Skrillex, Drake, Chris Brown and Pop and Oak. The Honey Nut Cheerios bee has not yet confirmed an appearance.