U2 performed songs from their new album on a flatbed truck cruising through New York City today, en route to a free performance at Brooklyn’s Fulton Ferry State Park at 3 p.m. How to Dismantle an Atomic Bomb was released today in the U.K. and hits stores stateside tomorrow.
The group’s first pit stop took place this morning in front of Columbia University, and after a trip down Broadway, the band was expected to land at the Brooklyn park for what was described on their Web site as a “brief TV taping.” The entire day was filmed for use in the upcoming video for the album’s second single, “All Because of You,” recalling the live rooftop video U2 shot for their 1990 song “Where the Streets Have No Name.”
The record’s first single, “Vertigo,” is currently at Number Three on the charts and is available as streaming audio — along with the other ten album tracks — at both U2’s and MTV’s Web sites.
This is just the latest in a string of unconventional — and ambitious — publicity stunts the mega-band has pulled to promote Atomic Bomb. U2 debuted “Vertigo” through an Apple iPod/iTunes commercial, and released a special black U2-edition iPod with band autographs laser-engraved on the casing and their discounted back catalogue. The group is even previewing tracks from their new record through the hit CBS drama CSI.