Following the ubiquitous images of U2 gyrating to their new single “Vertigo” in a TV spot for Apple’s iPod and iTunes, the band and the corporation are set to announce that they’ve partnered to release a special-edition iPod pre-loaded with U2 music this fall.
The unique black iPod will be preprogrammed with the band’s upcoming album, How to Dismantle an Atomic Bomb, as well as a greatest-hits mix of tracks from their catalog. With these added perks, this version of the music player will cost $30 more than the original.
“Vertigo” is currently the top seller on the iTunes online music store — ahead of new tracks by superstars Eminem, Usher and Destiny’s Child — breaking the U.S. record for digital download sales in a single week.
This marks the first time the band has partnered with a major corporation, going so far as to meld their performance of a new single with the look and feel of that company’s existing ad campaign.