Trent Reznor has been named chief creative officer of the new music streaming service Daisy, created in collaboration with Dr. Dre’s Beats Electronics. Digital music executive Ian Rogers, formerly of Topspin, has been appointed CEO of the new project.
Reznor will help build Daisy into a streaming service that Beats CEO Jimmy Iovine said in a statement will “bring an emotional connection back to the act of music discovery.” Daisy is still in development, so specifics are scarce, but it is intended to compete with other subscription services like Spotify when it launches late in 2013.
News of Reznor’s involvement in a project with Beats surfaced last October, and the rocker subsequently offered insight into what exactly what he wants Daisy to offer listeners by comparing it with the likes of Spotify. “‘Here’s 16 million licensed pieces of music,’ they’ve said, but you’re not stumbling into anything,” the Nine Inch Nails mastermind said. “What’s missing is a system that adds a layer of intelligent curation . . . As great as it is to have all this information bombarding you, there’s a real value in trusted filters. It’s like having your own guy when you go into the record store, who knows what you like but can also point you down some paths you wouldn’t necessarily have encountered.”