What does Tim McGraw have in common with a battery? Well, aside from the fact that they both have the ability to power things up, the real answer is this: The country superstar has teamed up with battery giant Duracell to create a video series recognizing the heroic acts of emergency first responders across the country.
McGraw recently spent time in New York visiting the FDNY training center, and he had an eye-opening experience learning about their bravery in the face of Hurricane Sandy. Hearing stories first-hand from these brave individuals affirmed McGraw’s dedication to this latest campaign, dubbed Quantum Heroes — which includes a remarkably generous gesture from Duracell. The company, which is launching its new Duracell Quantum brand, is donating 1 million of the batteries to first responders and community safety organizations across the nation.
In this exclusive interview, McGraw talks to Yahoo! Music about how he hooked up with this particular and very worthy campaign, his own experiences with first responders growing up in storm-prone Louisiana, and even gives a few tidbits about his upcoming projects (including future film projects and a return to Las Vegas to perform with wife Faith Hill).
You can see more of McGraw’s story, as well as other stories from the Quantum Heroes series, here.