With the threat of Live Nation’s own ticketing service looming on the horizon, Ticketmaster made a big move toward standing its own ground by acquiring the majority share of Front Line Management. With Front Line in tow, Ticketmaster now adds tours by artists like Christina Aguilera, the Eagles, Jimmy Buffett and Guns N’ Roses to their roster. Ticketmaster purchased the 30% share of Front Line, previously owned by Warner Music Group, for $123 million and will now call the new enterprise Ticketmaster Entertainment Inc. Primary and secondary ticketing, e-commerce and fan clubs will all fold into the terms of the deal. The venture also placed GNR co-manager Irving Azoff as its new CEO. Ticketmaster bosses likely got nervous after Live Nation wrapped up deals with Jay-Z, Shakira, Madonna and Nickelback, but this new shows Ticketmaster won’t be rolling over.
• Live Nation Prepares for Ticketing Venture with New Hire
• Ticketmaster Branches Out, Claims Huge Stake of Secondary-Ticket Market by Buying TicketsNow
• Ticketmaster Accused of “Price Gouging” in Canada