With …And Then You Shoot Your Cousin due out on Monday, the Roots are hailing the arrival of their 11th studio album with the release of a trippy new video for the track “Understand.” Using stunning stop-motion animation from Joe Baughman, the clip combines imagery of church and commerce to illustrate the theme of Dice Raw’s refrain: “People ask for God / ’til the day He come / see God’s face, turn around and run / God sees the face/ of a man / shakes his head and says ‘Man’ll never understand.”
The video opens on a votive-strewn organ with invisible hands playing the track’s churchy chords. Machines cut wood to manufacture a casket that fills with money, Ben Franklin races around on a silver offering plate and police lights flash behind stained glass.
Joe Baughman also created the stop-motion visuals for the “When the People Cheer” video, and the Roots website Okayplayer describes the “Understand” clip as “Part 2 the Existentialist Boogaloo” to the earlier release.
In other Roots news, drummer Questlove is executive producing a new music series for VH1 called Soundclash, premiering on July 23rd. Hosted by DJ-producer Diplo, the show will feature three artists performing simultaneously on a single stage. The Roots are also set to perform at their annual Roots Picnic on May 31st.