UPDATE: Taylor Swift launched her “on-demand video experience” titled Taylor Swift Now on Tuesday. In a statement AT&T and DirecTV said the channel will contain “original features with commentary from Taylor herself, new videos and special chapters.”
Taylor Swift will soon be the recipient of her own channel as part of a deal the 1989 singer struck with AT&T and DirecTV.
Taylor Swift Now will serve as “a new destination for unique and never seen videos” when it launches as part of AT&T’s DirecTV Now, the telecommunications giant announced Monday.
According to Variety, the channel will feature music videos, concert performances, behind-the-scenes footage and more from the Swift archives. The exclusive content will be presented over the course of 13 chapters, a nod to Swift’s lucky number.
DirecTV Now, the company’s endeavor into the world of video streaming service, arrives November 30th, but it’s unclear when Taylor Swift Now would begin broadcasting.
— AT&T (@ATT) November 28, 2016
In October, Swift announced that she and AT&T had reached a multiyear pact, with the singer also revealing that she would perform at the company’s pre-Super Bowl 51 Saturday night bash on February 4th in Houston, Texas.
“We’re thrilled to reach a deal to bring Taylor and her unique talents to her fans and our customers in new and exclusive ways,” AT&T Entertainment Group CEO John Stankey said in a statement at the time. “And we’ve thrilled attendees during the Big Game weekend for the last 11 years with A-list parties and the hottest performing music artists around, so 2017 will be our very best.”