Watch Taylor Swift, Brendon Urie's Colorful 'ME!' Video - Rolling Stone
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Watch Taylor Swift, Brendon Urie’s Colorful New ‘ME!’ Video

The pop star announced her new single during an interview with Robin Roberts on ABC

A new Taylor Swift era is upon us. The pop star is readying her seventh album with the release of single “ME!” featuring Panic! At the Disco’s Brendon Urie. Dave Meyers (“Sicko Mode,” “God Is a Woman”) directed while Joel Little (Lorde) co-wrote and produced the track.

The song is a bright, bubbly pop track in the vein of 1989. In the video, Swift and Urie play a couple who get into a huge fight (in French) before Swift storms out into a candy wonderland. There, she sings about how even in spite of her bad qualities, her partner will “never find another like me.”

Swift announced “ME!” during an interview with Robin Roberts in Nashville that aired live on ABC Thursday night. The information followed months of clues centering on cryptic, colorful and sunny images on her Instagram. Last week, she launched a countdown on Instagram and her official site, and changed the backgrounds across her platforms from the black-and-white starkness of her Reputation era to brighter, rainbow-centric hues. She revealed more clues with a mural launch in Nashville, Tennessee where she previewed the ABC interview.

Swift released Reputation in 2017. Soon after, she launched her world stadium tour in support of the LP, which ended in November of last year. According to Billboard, it is the highest grossing U.S. tour of all time. On December 31st, she released a Reputation concert film on Netflix.

Urie has professed his love for Swift’s music for years. He has covered “We Are Never Ever Getting Back Together,” and while hosting Amazon’s Song of the Day, he chose Swift’s “Delicate” as one of his picks. He called her “one of the greatest artists of our day.”

In recent years, Urie’s band Panic! At the Disco has had an uptick in popularity, becoming even bigger than they were over a decade ago when they released A Fever You Can’t Sweat Out. The group’s last two albums were also their first two to go Number One. More recently, P!ATD had a major hit with “High Hopes,” which reached Number Four on the Hot 100, higher than their breakthrough single, “I Write Sins Not Tragedies,” ever reached.

 

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