Snoop Dogg takes off to a retro-futuristic paradise packed with life’s finest, freshest things in the new video for “Peaches N Cream,” the Pharrell-produced, Charlie Wilson-assisted first single from his upcoming LP, Bush.
Both Wilson and Pharrell — donning yet another towering hat — join Snoop in this magical land built out of CGI graphics that would’ve looked mind-boggling at the turn of the century. But when mixed with ancient Egyptian symbols and a Seventies funk aesthetic, these old school graphics unsurprisingly work in Snoop’s favor.
The MC luxuriates in a fly fur coat as the power of green screen allows him to be transported to a moonlit hedge garden and caressed by a handful of bodiless arms, which, at the end, seem to ostensibly belong to the smoke monster from Lost.
The video for “Peaches N Cream” comes a little over a week after Snoop dropped the delectable, neo-disco cut. Pharrell produced the entire album, which is scheduled for release on May 12th via Snoop’s own Doggy Style Records, Pharrell’s i am OTHER label and Columbia Records.
Bush finds Snoop Dogg reclaiming his hip-hop nom de plume after exploring the worlds of reggae and funk under the names Snoop Lion and Snoopzilla. The MC has been teasing Bush for several months now, revealing in January that the LP would feature a guest appearance by Stevie Wonder.
Snoop Dogg is also scheduled to helm this year’s keynote conversation at the South by Southwest conference in Austin, Texas. He’ll take the lectern on Friday, March 20th at 11 a.m. CT in Ballroom A of the Austin Convention Center. The event will be open to all Music and Platinum registrants and registered showcasing artists.