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Sia’s Empowering Words Come ‘Alive’ in New Lyric Video

Graffiti artists disguised as masked Australian singer paint the town black

A group of masked artists paint the town black with the empowering words of Sia‘s “Alive” in the new lyric video for the Australian musician’s latest single.

Befitting Sia’s own anonymity, the crew spends the video scurrying around an empty city with their faces shrouded and their hair cut angular, dyed half-black, half-blonde like the singer. The track’s inspiring lyrics take on a militant tinge painted sharply on walls and sidewalks, and towards the end, as the pummeling power ballad explodes, the words are crossed with images like a clenched 99 Percent fist, a fighter’s kicking leg and a dog barking, “Alive.”

“Alive” was co-written by rising singer-songwriter Tobias Jesso Jr. and Adele, for whom the track was originally intended. At the last minute, however, Adele reportedly rejected the song for her long-awaited new album.

While “Alive” still bares the melodramatic yearning of Adele’s best songs, Sia and Jesse Shatkin — who also worked on “Chandelier” — reworked the track into a blazing, outsized pop behemoth. “Alive” is a fitting first taste of Sia’s new album, This Is Acting, which will comprise songs the Australian singer initially wrote for other performers, including Beyoncé and Rihanna. A release date for the new LP, however, has yet to be announced. 

In This Article: Sia

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