Sesame Street partnered with Warner Music Group imprint Arts Music to relaunch Sesame Street Records. In addition to the multi-year deal, Sesame Street‘s massive back catalogue of music is now available on streaming services and digital download platforms. The revitalized label also plans to start sharing never-before-released music from past and current seasons of Sesame Street, some of which will feature guest appearances from pop stars and other celebrities.
The partnership between Sesame Workshop and Arts Music marks the first time in more than 20 years that new music from Sesame Street will be made available on a regular basis. Additional plans for the label include new cover songs and parodies that will originate outside the TV show, as well as thematic compilations based around topics covered in past and current seasons. Sesame Street Records will also start releasing new compilations on CD and vinyl next year.
“Music has always been a vital way for audiences to connect with Sesame Street as we work toward our mission of helping kids everywhere grow smarter, stronger, and kinder,” said Sesame Workshop chief Steve Youngwood. “In Arts Music, we’ve found a passionate and forward-thinking partner who understands what our timeless songs mean to generations of families.”
Sesame Street first began releasing albums in 1970, but it wasn’t until 1974 that the TV show launched its own independent label. While Sesame Street Records shuttered in 1984, the show continued to partner with labels to release an array of projects, including some with cheeky parody-titles like Sesame Road and Born to Add, which spoofed Abbey Road and Born to Run, respectively.