In light of an investigative report last week from CBC and the Toronto Star detailing Ticketmaster collusion with ticket scalpers, two U.S. senators have penned a letter to Michael Rapino, CEO of Ticketmaster’s parent company Live Nation, asking for immediate clarifications on the company’s resale program.
Senators Jerry Moran and Richard Blumenthal — who recently helped pass the BOTS Act to limit the use of bots in consumer ticket-purchasing — say they are concerned with the murkiness of information about Ticketmaster’s professional resale program, TradeDesk, and are asking Rapino to provide answers by October 5th.
The CBC and Toronto Star report alleged that Ticketmaster turns a blind eye to TradeDesk resellers who violate policies and snatch up tickets on a mass scale, because Ticketmaster turns an extra profit from the resales; Ticketmaster’s CEO Jared Smith has thus far responded with a statement saying that “Ticketmaster does not have, and has never had, any program or product that helps professional resellers gain an advantage to buy tickets ahead of fans. Period.”
Ticketmaster has been owned by Live Nation since 2010, and it’s the parent company that is now being called upon for answers. “Citing examples of TradeDesk users moving up to several million tickets per year, the allegations of the harms to consumers made in this piece are serious and deserve immediate attention,” the two senators write.
Read the full letter below.
Mr. Michael Rapino
President and Chief Executive Officer
Live Nation Entertainment
9348 Civic Center Drive
Beverly Hills, California 90210
Dear Mr. Rapino:
CBC News reported on September 19th that Ticketmaster, the live-event ticket sales and distribution subsidiary of Live Nation Entertainment, recruits and employs professional ticket scalpers to circumvent the ticket purchasing limits on its own primary ticket sales platform in an effort to expand its ticket resale division. According to the article, Ticketmaster utilizes a professional reseller program called TradeDesk, which provides a web-based inventory for scalpers to effectively purchase large quantities of tickets from Ticketmaster’s primary ticket sales website and resell these tickets for higher prices on its own resale platform. Citing examples of TradeDesk users moving up to several million tickets per year, the allegations of the harms to consumers made in this piece are serious and deserve immediate attention.
Given our ongoing interest in protecting consumers from unfair and deceptive practices, we seek clarification on the use of this program. The enacted Better Online Ticket Sales (BOTS) Act of 2016 prohibits the “circumvention of a security measure, access control system, or other technological control or measure on an Internet website or online service that is used by the ticket issuer to enforce posted event ticket purchasing limits or to maintain the integrity of posted online ticket purchasing order rule.” Please provide responses to the following questions:
Describe the event ticket purchasing limits that Ticketmaster currently employs for sales on its primary ticket sales platform. Additionally, how does the company identify computer programs used to circumvent these purchasing limits?
Do Ticketmaster’s ticket purchasing limits and associated detection practices apply to users of its online program, TradeDesk? If not, please explain.
What are the specific rules and processes of compliance for participating TradeDesk users as it relates to ticket purchasing limits and other relevant consumer protection priorities? Please share any documents and guidance materials that are provided to TradeDesk users.
What role does Ticketmaster’s Professional Reseller Handbook play in deterring its resellers from engaging in illegal ticket purchasing activities?
Please provide your written response as soon as possible, but no later than 5 p.m. on October 5, 2018. Thank you for your prompt attention to this important matter.