On “Aviation High,” Semi Precious Weapons move past their rock & roll roots and push into the pop arena. The band, which formed in NYC, add flashes of glam theatrics to their upcoming album, Aviation, which they recorded in L.A. with producer extraordinaire Tricky Stewart.
Stewart’s credits include Beyoncé‘s “Single Ladies,” Rihanna‘s “Umbrella,” and Britney Spears‘ “Me Against the Music,” and his influence is palpable on “Aviation High.” The track is rooted in modern pop production, and synths soar as vocalist Justin Tranter lends the extended, breathy choruses common to R&B. As Tranter tells Rolling Stone, the lyrics are emotional ones for him: “The song is about a time when I was so in love and in lust with someone that whenever they were around, it was like I was high.”
Meanwhile, the accompanying video takes a less lovestruck approach, examining what goes on behind the scenes in American society. It begins with the typical suburban family sitting down for breakfast. Then, as their day progresses, the family’s hidden side becomes apparent: the conservative, banker-type dad is shown to be a cross-dresser. The eldest daughter, a dedicated tennis player, is exposed as a sex-kitten. As for the nebbish son. . . well, that reveal is actually pretty funny.
Aviation is out in April, but a four-song preview EP is available right now on iTunes.