Selena Gomez stars as a fashion model in the black-and-white video for “Kill Em With Kindness,” her fourth single from 2015 LP Revival. “We don’t have to fall from grace/ Put down the weapons you fight with,” Gomez sings, staring deeply into the photographer’s lens. Director Emil Nava’s dramatic shots of bullets and blood-dripped flowers flash across the frame.
Gomez performed Revival‘s first three singles – “Good for You,” “Same Old Love” and “Hands to Myself” – on Saturday Night Live in January. That same month, she offered fans a behind-the-scenes look at the sultry video for “Hands to Myself” and called the track a hidden gem. “It’s very beautiful and special and it’s got this funk to it that really created this whole sound that could knock me into the future of my music,” she said. “So it’s exciting to see it come to life.”
Gomez kicks off her Revival tour Tuesday, June 7th, in Charlotte, North Carolina. The trek currently concludes July 9th in Anaheim, California.